Every advertisement must contribute to the complex symbol that is the brand image.
-David Ogilvy
Advertising is a science and an art, a complex alchemy of logic and feeling, of creativity and cold precision. Modern advertisers might have a fetish for buzzwords just like virality, social media sharing as well as trending subjects, yet the tutorials David Ogilvy (regarded as the father of modern advertising) left have resonance in a society where technologies are dictating customer lifestyle. The lessons he left remain correct and timeless and serve as an inspiration even to advertising agencies in UAE.
Communication, for Ogilvy, is a vital theme to advertising, from discovering what the requirements of the customers are to moving their message across visibly to buyers in a short and apparent way. Creativity is important and yet it should not take priority over the information and that is selling the product or the service. Regardless of how witty a tagline is or how attractive a jingle is, if it does not promote, it doesn't work.
This rings true particularly in the present age where marketers turn to a quixotic blend of fancy visuals, sparkly graphics and crass wit in their advertising campaigns. Ogilvy succinctly summarized how a promotional campaign must work: "The consumer is not a moron, she is your wife. Don't lie to her. You would not tell lies to your wife. Don't tell them to mine."
If you're marketing and advertising high end and travel merchandise, typical marketing campaigns might not really work. With typical consumer goods, an advertising agency may simply attract their thoughts and get the desired impact. But when you are targeting individuals with classy preferences, crass wit or even appeals to their identity won't cut it. After all, you are focusing your efforts on a crowd who have a specific measure of achievement and have obtained unique tastes. You'd want your products or services as well as your brand to come across as a fabulous must-have.
To have that, you will need an advertising firm that recognizes your needs as well as offers the appropriate vehicle to use to send your message across to your market. You will need a company that is technically smart but adept and comfortable with using new technologies to generate messages that are well-crafted and well-thought out. You'll want a company that understands the particular difficulties in marketing for your area of interest and yet has the imagination and power to strongly consider the challenge. You'll want a company that has years of experience working across different systems but can do crafting campaigns that are genuine and engaging.
As David Ogilvy said, advertising isn't and shouldn't be viewed as different from the brand. An excellent advertising firm will help you create an advertisement that will help with the image you try to build for your business.
-David Ogilvy
Advertising is a science and an art, a complex alchemy of logic and feeling, of creativity and cold precision. Modern advertisers might have a fetish for buzzwords just like virality, social media sharing as well as trending subjects, yet the tutorials David Ogilvy (regarded as the father of modern advertising) left have resonance in a society where technologies are dictating customer lifestyle. The lessons he left remain correct and timeless and serve as an inspiration even to advertising agencies in UAE.
Communication, for Ogilvy, is a vital theme to advertising, from discovering what the requirements of the customers are to moving their message across visibly to buyers in a short and apparent way. Creativity is important and yet it should not take priority over the information and that is selling the product or the service. Regardless of how witty a tagline is or how attractive a jingle is, if it does not promote, it doesn't work.
This rings true particularly in the present age where marketers turn to a quixotic blend of fancy visuals, sparkly graphics and crass wit in their advertising campaigns. Ogilvy succinctly summarized how a promotional campaign must work: "The consumer is not a moron, she is your wife. Don't lie to her. You would not tell lies to your wife. Don't tell them to mine."
If you're marketing and advertising high end and travel merchandise, typical marketing campaigns might not really work. With typical consumer goods, an advertising agency may simply attract their thoughts and get the desired impact. But when you are targeting individuals with classy preferences, crass wit or even appeals to their identity won't cut it. After all, you are focusing your efforts on a crowd who have a specific measure of achievement and have obtained unique tastes. You'd want your products or services as well as your brand to come across as a fabulous must-have.
To have that, you will need an advertising firm that recognizes your needs as well as offers the appropriate vehicle to use to send your message across to your market. You will need a company that is technically smart but adept and comfortable with using new technologies to generate messages that are well-crafted and well-thought out. You'll want a company that understands the particular difficulties in marketing for your area of interest and yet has the imagination and power to strongly consider the challenge. You'll want a company that has years of experience working across different systems but can do crafting campaigns that are genuine and engaging.
As David Ogilvy said, advertising isn't and shouldn't be viewed as different from the brand. An excellent advertising firm will help you create an advertisement that will help with the image you try to build for your business.