What kind of attributes can make an individual a successful business executive? A lot of people often think that being intelligent would ensure prosperity when running a business, but as stated by business executive Jane McKellar, it takes more than merely intelligence to make an impression in the business industry.
McKellar is considered among the best female executives in business. She is famous for setting up as well as executing what is hailed to be the greatest fragrance launch in Australia: an event known as the “Ultimate Girls’ Night Out” which was organised to market Elizabeth Arden’s latest perfume, Curious by Britney Spears. A year following her appointment as the company’s managing director, sales of a few fragrances from Elizabeth Arden increased to join the top 10 fragrances in the country and also the brand’s Ceramide sales increased by a stunning 80 percent.
Her achievements exceed that of her work in Elizabeth Arden. McKellar in addition, has headed the acquisition of Stila cosmetics from Estee Lauder and initiated a turnaround and transition for the brand in 14 nations around the world. In just eight months, production costs broke even for the brand. She in addition, has served top positions in large and well-known companies like Unilever, NineMSN and Microsoft, among others.
McKellar is considered among the best female executives in business. She is famous for setting up as well as executing what is hailed to be the greatest fragrance launch in Australia: an event known as the “Ultimate Girls’ Night Out” which was organised to market Elizabeth Arden’s latest perfume, Curious by Britney Spears. A year following her appointment as the company’s managing director, sales of a few fragrances from Elizabeth Arden increased to join the top 10 fragrances in the country and also the brand’s Ceramide sales increased by a stunning 80 percent.
Her achievements exceed that of her work in Elizabeth Arden. McKellar in addition, has headed the acquisition of Stila cosmetics from Estee Lauder and initiated a turnaround and transition for the brand in 14 nations around the world. In just eight months, production costs broke even for the brand. She in addition, has served top positions in large and well-known companies like Unilever, NineMSN and Microsoft, among others.
According to McKellar, what distinguishes real leaders from the rest of the population is their determination, smart judgment and strategic planning, their view for spotting opportunities, and most importantly, the guts to grab the opportunity the second it comes up. She explains that among all the books she has read, it was actually Sun Tzu’s “The Art of War” that's swayed her the most. This is because she feels that the world of business is kind of like war in a lot of ways: there are enemies (your competitors), your own strengths and army (products and employees), and an entire world to conquer (the market).
McKellar is convinced that resolve is of utmost importance in running a business. She says that idleness never helps anyone win a war, and that you must always go after your techniques and strategies to reach your goals. Then again, she emphasises that judgment is also a secret weapon to success: you simply can't thoughtlessly adhere to a strategy that you have established for yourself, especially when it fails to get results. An aspiring leader of a business should be able to identify weaknesses in their strategies and adjust them to get the most end results. In the end, achieving success in business is determined by the income that you've earned, not by any other factor.
McKellar also explains that it's very important to have insight in business and exceptional analytical skill to identify opportunities. Just like in war, springing an assault upon the enemy at a randomly established time hardly ever works-luck can only get you so far. Business, McKellar says, is really a question of guts: you should be bold enough to take the first step so that you will be able to get anywhere.
McKellar is convinced that resolve is of utmost importance in running a business. She says that idleness never helps anyone win a war, and that you must always go after your techniques and strategies to reach your goals. Then again, she emphasises that judgment is also a secret weapon to success: you simply can't thoughtlessly adhere to a strategy that you have established for yourself, especially when it fails to get results. An aspiring leader of a business should be able to identify weaknesses in their strategies and adjust them to get the most end results. In the end, achieving success in business is determined by the income that you've earned, not by any other factor.
McKellar also explains that it's very important to have insight in business and exceptional analytical skill to identify opportunities. Just like in war, springing an assault upon the enemy at a randomly established time hardly ever works-luck can only get you so far. Business, McKellar says, is really a question of guts: you should be bold enough to take the first step so that you will be able to get anywhere.